Ford’s foray into the electric vehicle market takes a bold step forward with the launch of the electric Bronco in China, priced at 229,800 yuan (approximately $32,640). This move comes as Ford aims to capture a share of the rapidly growing new energy vehicle (NEV) segment in the world’s largest automotive market.

Joint Venture and Market Strategy

Produced through the JMC-Ford joint venture, this electric Bronco is designed specifically for the Chinese consumer. Preorders began on November 18, 2025, with official sales kicking off on December 19, 2025. As Ford adapts its iconic Bronco lineup to meet local demands, the new model is poised to compete against established local players like BYD and Li Auto, both of which have made significant inroads into the off-road NEV market (source: Car News China).

Specifications and Off-Road Capabilities

The electric Bronco boasts impressive off-road specifications:

• Dimensions: 5025 mm length, 1960 mm width, 1825 mm height
• Wheelbase: 2950 mm
• Ground Clearance: 220 mm
• Approach Angle: 30 degrees
• Departure Angle: 32 degrees
• Sensors: 31 ADAS sensors for advanced driver assistance

These specs ensure that the new Bronco remains capable on challenging terrains, aligning with the legacy of its gasoline-powered predecessors.

Powertrain and Performance Options

The electric Bronco is available in two configurations:

• Battery Electric Vehicle (BEV): Dual electric motors delivering 445 hp with a 105.4 kWh LFP battery, achieving a range of 650 km on the CLTC cycle.
• Extended Range Electric Vehicle (EREV): This variant combines a 1.5L ICE (148 hp) with a 43.7 kWh BYD Blade battery, providing a 220 km electric range and a total mixed range of 1,220 km thanks to its dual motors producing 416 hp.

This performance ensures that both variants are well-equipped to handle off-road challenges while maintaining efficiency and range.

Interior Features and Technology

Inside, the Bronco merges luxury with utility:

• Seating: Five seats with heated and ventilated front options, plus heated rear seats in higher trims.
• Storage: 497 liters of trunk space and an additional 160 liters in the frunk for the BEV variant.
• Technology: 15.6-inch touchscreen, a 70-inch augmented reality heads-up display, and a high-end audio system featuring 21 speakers.

Furthermore, cutting-edge technology powered by a Snapdragon 8255 chip enhances the infotainment experience, while safety is prioritized with 10 airbags and advanced assistance systems.

Pricing and Competitive Landscape

With price points ranging from 229,800 yuan to 282,800 yuan (approximately $32,640 to $40,160), the electric Bronco’s pricing strategy aims to attract buyers in a competitive market. It presents a budget-friendly alternative against local rivals in the off-road NEV segment, reaffirming Ford’s commitment to electrifying its product lineup in China amid challenges faced by traditional models (source: Electrek).

As electric vehicles continue to gain traction in China, the electric Bronco exemplifies Ford’s innovative approach to adapting its legacy vehicles for a new generation, blending classic ruggedness with modern technology.