Game-Changing Launch on April 17

Chery’s premium brand, Exeed, is gearing up to launch the highly anticipated EX7 SUV on April 17, 2026. This model introduces the world’s first mass-produced aviation-grade Electronic Mechanical Braking (EMB) system, a groundbreaking technology that promises to redefine vehicle safety and performance.

Blind pre-orders for the EX7 commenced on March 18, 2026, with a modest deposit of 999 yuan. As the EX7 evolves from the Exeed Exlantix ET, it targets tech-savvy consumers eager for cutting-edge features in a mid-size SUV.

Innovative Design and Specifications

The EX7 showcases Exeed’s latest design language, characterized by a sleek profile and distinctive split headlights complemented by a continuous light strip. Measuring 4,988 mm in length, 1,975 mm in width, and 1,710 mm in height, it boasts a generous 3,000 mm wheelbase that enhances stability.

Inside, the EX7 adopts a minimalist approach with a stunning 30-inch integrated display that combines the central control and passenger entertainment features. Additional amenities include a dual-spoke steering wheel, wireless phone charging, and a panoramic sunroof, ensuring a luxurious experience for drivers and passengers alike.

Revolutionary Braking Technology

The EMB system is a pivotal development for Chery, eliminating traditional hydraulic braking systems in favor of electrical signals that facilitate direct brake actuation at each wheel. This innovation allows for a rapid 90-millisecond response time and a remarkable 33-meter stopping distance from 100 km/h, setting new safety benchmarks.

Chery’s Executive Vice President, Li Xueyong, emphasized that this technology is the result of a rigorous three-year development process, addressing key challenges in braking precision and reliability. The EMB system, combined with the upgraded “Flying Fish Chassis 3.0,” enhances the vehicle’s stability under various driving conditions.

Performance Powertrains

The EX7 offers both range-extender and pure electric powertrains, catering to diverse consumer needs. The range-extender version features a 1.5T engine delivering 154 hp, with battery options providing electric ranges of 182 km to 203 km.

In contrast, the pure electric variant sports a dual-motor setup, generating a combined output of 473 hp and powered by a 97.682 kWh battery, delivering an impressive range of 682 km to 726 km. This positions the EX7 competitively against mid-size electric SUVs like the Li Auto L8 and Aito M8.

Industry Implications and Future Outlook

The introduction of the EX7 marks a significant shift in the automotive landscape, particularly as the first mass-produced passenger vehicle to utilize pure EMB technology. This innovation not only enhances safety but also reduces maintenance needs, potentially changing industry standards for future vehicles.

As Chery expands its presence in over 20 markets, the EX7 stands as a testament to the company’s commitment to innovation and quality. The success of this model could reshape consumer expectations around braking technology and vehicle safety in the electric vehicle segment.