Suzuki’s $110 Million Diesel Engine: a Bold Leap That Fell Short
The Ambitious Project In a bold move, Maruti Suzuki, India’s largest carmaker, committed approximately $110 million (around 1,000 crore rupees) to develop the E15A 1.5-liter diesel engine. This venture aimed to replace the aging Fiat-sourced 1.3-liter DDiS engine, which had powered 30% of the company’s sales for over a decade. The shift was driven by […]