Hyundai’s Boulder Concept: Igniting a New Era for Body-On-Frame Vehicles
Strategic Shift: Entering the Body-On-Frame Market The Hyundai Boulder concept, unveiled at the 2026 New York International Auto Show, marks a pivotal moment for the automaker as it embarks on its body-on-frame journey. This bold move not only signifies Hyundai’s commitment to expanding its lineup but also aims to challenge entrenched American competitors like the […]